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Your Grooming Routine Just Became a Charitable Act (And You Didn't Even Have to Try)
Your Grooming Routine Just Became a Charitable Act (And You Didn't Even Have to Try)
Here's a weird thing about charity: most people want to do more of it, but the actual doing part feels like homework. You know the drill — the guilt-inducing email, the sad puppy commercial, the coworker's kid selling overpriced wrapping paper for a school fundraiser. None of it makes you feel good. All of it makes you feel broke. We built Boundless Giving — the outlet for good — because we thought there had to be a better way. A marketplace on Shopify designed to reimagine fundraising through shopping. Not shopping instead of giving. Shopping that is giving. And today, we want to talk about three brands on our marketplace that are absolutely crushing it in the "doing good without making it weird" department. Read more...
The Range Is the Point: Why 10% and 70% Both Matter
The Range Is the Point: Why 10% and 70% Both Matter
People ask us all the time: "If some of your brands give 70%, why do you bother with the ones at 10%?" Fair question. Annoying question. Let's answer it. Boundless Giving — the outlet for good. We're a marketplace on Shopify designed to reimagine fundraising through shopping, and every single sale drives a 10–70% donation to charity. Not "round up at checkout." Not "we'll donate if you opt in on the fifth dropdown." A real, baked-in percentage of every dollar, moved to a vetted nonprofit, every time. And yes — the range is wide on purpose. The 10% brands are not the B-team. Take Threads 4 Thought. 1,850 sustainable basics — tees, joggers, the hoodie you'll actually wear in rotation. At 10%, every time someone grabs a $48 hoodie, nearly five bucks moves to charity. Multiply that across 1,850 SKUs and the kind of everyday volume basics do, and "only 10%" starts looking like a quietly massive engine. The math works because the scale works. Or Aroma360, with 331 home fragrance products. Diffusers, scent machines, the stuff that makes your house smell like a boutique hotel instead of last night's takeout. Also 10%. Also the kind of purchase people make when they're nesting, gifting, or trying to convince themselves they have their life together. The volume is the leverage. 10% of a lot is a lot. Don't let the number fool you. The 70% brands are not a stunt. Then there's Cleobella. 70%. Seventy. Dresses, bags, jewelry — the kind of pieces you buy when you want to feel something, not just wear something. When someone spends $200 on a Cleobella dress, $140 moves to charity. The brand keeps a sliver. BG keeps nothing. That's not a typo. That's not marketing hyperbole. That's what happens when a brand decides the point of selling the dress is mostly to move the money. Why we built it this way Most "cause brands" give you one lever: round up, match, donate at checkout, pick from a dropdown you'll never read. We built a marketplace where the lever is pulled before you even add to cart. You're not being asked to be generous. You already are, just by shopping. But generosity has to meet people where they are. That's why the range matters. The person buying a $48 hoodie doesn't want to feel like they're being asked for a donation. They want a good hoodie. 10% hides the generosity inside the transaction, which is exactly the point. The person buying a $200 dress is often buying it because they know the money moves. 70% turns a retail purchase into a philanthropic act without the donation request letter. Both of those people are doing the same thing: shopping like they give a sh!t. The percentages just reflect the margins, the volumes, and what each brand can actually sustain. What "10–70%" really means It means we're not running a stunt. We're not running a one-brand "X% for the planet" campaign. We're running a marketplace where every single vendor has made a real commitment, and those commitments scale with what each business... Read more...
Nobody Starts a Nonprofit Because They Love Fundraising
Nobody Starts a Nonprofit Because They Love Fundraising
Nobody starts a nonprofit because they love fundraising. They start one because they watched someone they love fight kidney disease. Because they saw girls in their community who needed someone to believe in them. Because they couldn't accept that a spinal cord injury meant giving up the ocean forever. The mission is everything. But the reality is that mission runs on money — and for most nonprofits, raising it is exhausting. The galas. The grant applications. The donor fatigue. The constant asking. I kept thinking about that gap. These incredible people doing life-changing work, spending half their time just trying to keep the lights on. And meanwhile, billions of dollars flow through e-commerce every single day without any of it touching the causes that need it most. Read more...
Meet the Nonprofits Behind Your Purchase: 5 Organizations Changing Lives Through Shopping
Meet the Nonprofits Behind Your Purchase: 5 Organizations Changing Lives Through Shopping
When you shop on Boundless Giving, you already know every purchase drives a 10-70% donation to charity. But do you know who you're actually helping? We wanted to pull back the curtain on five of our nonprofit partners — the organizations on the receiving end of your purchases — and show you what your money actually does when it leaves our marketplace. Because "donates to charity" is vague. What we do isn't. Read more...
No Joke — Here's What Happens When 10-70% of Every Sale Goes to Charity
No Joke — Here's What Happens When 10-70% of Every Sale Goes to Charity
It's April 1st, so let's get the obvious out of the way: this isn't a prank. When you buy a candle from Aroma360 on Boundless Giving, 10% of the sale goes straight to Step Up. When you grab a Wildflower phone case, 20% goes to Gift of Adoption. Pick up a Known Supply tee? That's 30% to A Walk On Water. And some of our brands — Michael Stars, Ripley Rader, Cleobella, Vitamin A — hit 70%. Seventy percent. Of the sale. To charity. We get it. That sounds fake. In a world where most "charitable shopping" means rounding up 37 cents at checkout, a marketplace where every single product drives a 10-70% donation to a real nonprofit partner sounds like something a very optimistic intern made up. But that's literally how Boundless Giving works. Here's the model: brands list their products on our Shopify marketplace. Each brand picks a nonprofit partner and a donation percentage. You shop. They ship. The donation happens automatically. No extra cost to you. No guilt trips. No "add $1 to your cart" pop-ups. Just… shopping that actually does something. We call it "the outlet for good" because that's what it is — a place where premium brands meet real impact. You get the products you were going to buy anyway (fashion, skincare, home goods, accessories), and a meaningful chunk of that purchase goes somewhere that matters. Right now, we've got 25+ brands on the platform across categories like fashion, wellness, beauty, and lifestyle. Every single one is paired with a nonprofit. Every single sale drives a donation. No exceptions. Some highlights from the lineup: Threads 4 Thought (10% to American Heart Association) has nearly 1,900 products on the site. Classy Leather Bags (20% to Petersen Auto Museum) brings 160+ handcrafted pieces. Johnnie-O (40% to ALS Network) is in for men's apparel. And our Step Up partners — Michael Stars, Paige, Cleobella, Nili Lotan, White and Warren, Voluspa, T3 — all donate 70% of their sales. The punchline? There isn't one. This is just how shopping should work. So on a day when the internet is trying to trick you into believing everything, here's something you can actually believe in: shop like you give a sh!t, and real money goes to real causes. Every time. Browse the marketplace at boundlessgiving.com Read more...
Travel in Style, Give Back in Bulk: How Anatomie Is Rewriting the Rules of Fashion Philanthropy
Travel in Style, Give Back in Bulk: How Anatomie Is Rewriting the Rules of Fashion Philanthropy
There's a specific kind of person who can pack for two weeks in a carry-on and still look like they stepped off a magazine cover in every time zone. If you know one of these people, you either admire them or find them mildly annoying. Either way, they're probably wearing Anatomie. Anatomie has built a cult following among travelers who refuse to sacrifice style for function — wrinkle-resistant pants you can sleep in on a red-eye and still wear to dinner in Rome, blazers lighter than your passport wallet. Now every Anatomie piece on Boundless Giving drives a 20% donation to the Lynne Cohen Foundation, funding early detection and prevention research for ovarian and gynecological cancers. That's not a round-up-your-change gimmick. A $200 pair of their signature Skyler travel pants puts $40 straight into life-saving research. Boundless Giving is the outlet for good — a marketplace on Shopify designed to reimagine fundraising through shopping, where 10-70% of every sale goes to charity. Not someday. Not after a gala. Right now, with every purchase. Anatomie's partnership with the Lynne Cohen Foundation is a natural extension of their mission to empower women moving through the world with confidence — confidence in how they look and confidence that their money is doing something that matters. With fifty pieces and growing in the collection, spring travel season just got a whole lot more meaningful. You're going to buy clothes for your next trip anyway. The only question is whether that purchase ends at your closet or extends to a research lab working on early cancer detection. Shop like you give a sh!t. Read more...
The Nonprofit Funding Crisis Nobody's Talking About
The Nonprofit Funding Crisis Nobody's Talking About
The Funding Cliff Nobody Saw Coming Nonprofits are in real trouble. I don't think people realize how bad it's gotten. Federal grant funding has dried up. Individual donations have plateaued. Donor fatigue is a real thing—people are tired of being asked to give. Meanwhile, the people nonprofits serve? Their needs keep growing. Inflation doesn't care about your donation budget. Walk into any nonprofit office right now and you'll see the same crisis playing out in different ways: doing more work with fewer resources, cutting programs, consolidating staff, delaying expansion plans. The traditional fundraising model—galas, direct mail, year-end campaigns—is running on fumes. We all know it. Nonprofits know it. But nobody's actually talking about solutions that might actually work. Read more...
When 70% of the Sale Goes to Charity — and It's Already 50% Off
When 70% of the Sale Goes to Charity — and It's Already 50% Off
Here's a number that stops people mid-scroll: 70%. That's not a typo. That's the percentage of every sale that goes directly to Step Up when you shop brands like Michael Stars, Ripley Rader, Cleobella, Paige, White + Warren, Vitamin A, Nili Lotan, Voluspa, and T3 on Boundless Giving. Now here's the part that really bends people's brains: most of these items are already discounted at least 50%. So you're getting premium brands at outlet prices — and 70% of what you pay still goes directly to charity. Read that again. Half off. Then 70% donated. This is not how retail is supposed to work. But here we are. This isn't round-up-your-change-at-checkout charity. This is the whole model, flipped on its head. Why Step Up? Step Up propels girls from under-resourced communities to fulfill their potential by providing mentorship, after-school programs, and the confidence to take up space in rooms that weren't always designed for them. Since 1998, they've served over 40,000 girls across the country. When nine premium brands choose the same nonprofit, that's not coincidence — that's conviction. How it works at Boundless Giving Every brand on our marketplace is paired with a nonprofit partner. When you buy, 10-70% of the sale goes directly to charity. No gimmicks, no fine print, no "up to" language designed to leave you guessing. We tell you exactly what's donated on every product page. The Step Up collection is a masterclass in what happens when fashion brands decide that doing good isn't a marketing campaign — it's the business model. What you can do right now Browse the collection. Pick something you were going to buy anyway — a great pair of jeans, a ridiculously soft sweater, a candle that makes your apartment smell like you have your life together. You'll get it at 50%+ off retail, and 70% of what you pay goes to mentoring the next generation of women leaders. That's not charity. That's shopping like you give a sh!t. Shop the Step Up collection at boundlessgiving.com Read more...
Your Shower Routine Just Became an Act of Activism
Your Shower Routine Just Became an Act of Activism
There's a moment in every shower where you forget about your inbox, your calendar, and whatever weird thing your kid said at breakfast. It's just you and the steam. Now imagine that moment also funds programs that help girls build confidence, develop leadership skills, and access mentorship.   That's what happens when you buy Spongellé on Boundless Giving.   The deal is simple: 30% of net profits from every Spongellé product sold on our marketplace goes straight to Girls For A Change — a nonprofit that empowers Black girls through social change projects and leadership development. Read more...
40% of Every Dollar Spent Is Now "Conscious" — Here's Why That Number Should Be 100%
40% of Every Dollar Spent Is Now "Conscious" — Here's Why That Number Should Be 100%
A new report just dropped: 40% of purchases in North America now qualify as "conscious" — up from 38% last year. That's billions of dollars flowing toward brands that stand for something beyond shareholder returns. Cool. We think the number should be 100%. Not because we're idealists (okay, a little), but because the whole premise of "conscious consumerism" has a branding problem. It sounds like homework. It sounds like you need to research supply chains at 11 PM before you're allowed to buy a candle. At Boundless Giving, we built something different. We're the outlet for good — a marketplace on Shopify designed to reimagine fundraising through shopping. Every purchase on our site drives a 10–70% donation to charity. Not a round-up. Not a "we'll plant a tree someday." Real money, real charities, every single order. Read more...
Your Phone Case Just Funded an Adoption. No, Seriously.
Your Phone Case Just Funded an Adoption. No, Seriously.
Here’s a question nobody’s asking at the phone case kiosk: “Will this purchase help a family bring their kid home?”At Boundless Giving, that answer is yes — and it’s not hypothetical.Every Wildflower Cases purchase on our marketplace drives 20% of net profits straight to the Gift of Adoption Fund. That’s not a holiday campaign. That’s not a limited-time pledge. That’s every case, every time, no asterisks.What Gift of Adoption Actually DoesAdoption is expensive. We’re talking $30,000 to $60,000 depending on the type — and that price tag locks out families who have the love, the space, and the commitment but not the savings account. The Gift of Adoption Fund provides financial grants to families completing adoptions, removing the single biggest barrier between a child and a permanent home.Since its founding, Gift of Adoption has helped place over 4,500 children with families. That’s 4,500 kids who have a home because someone helped close the financial gap.Why Wildflower Cases FitsWildflower Cases isn’t your generic phone accessory brand. Founded by two sisters in LA, every design is original, bold, and limited-edition. They’ve built a cult following — celebrities, influencers, people who treat their phone case like they treat their outfit. And now, through Boundless Giving, every one of those cases carries weight beyond style.We carry nearly 200 Wildflower Cases designs on our marketplace. That’s 200 chances to protect your phone and help a family at the same time.How the Math WorksYou buy a Wildflower case on boundlessgiving.com. 20% of net profits go directly to Gift of Adoption. You get the same product at the same price — the donation comes from BG’s model, not your wallet. There’s no rounding up, no guilt-trip pop-up, no extra step. The impact is baked in.That’s the whole point of Boundless Giving. We’re the outlet for good — a marketplace where the brands you already love fund the causes that need it most. You don’t have to change how you shop. You just have to change where.Shop Wildflower Cases at boundlessgiving.com and help a family come together. Because shopping like you give a sh!t looks pretty good on everyone. Read more...
Donor Fatigue Is at an All-Time High. We Built the Opposite of That.
Donor Fatigue Is at an All-Time High. We Built the Opposite of That.
Here's the stat that should terrify every nonprofit board member in America: 84% of nonprofits now identify donor fatigue as their number one fundraising hurdle. Not the economy. Not politics. Not "people don't care anymore." Fatigue. Pure, bone-deep, please-stop-emailing-me exhaustion. And honestly? We get it. You're Not a Bad Person. You're Just Tired. Let's be real about what donor fatigue actually looks like in 2026. It's not that people stopped caring about clean water or education access or ALS research. It's that caring has become a full-time emotional job with no PTO. You wake up, scroll past three crisis headlines, get two fundraising emails before lunch, see a GoFundMe in your group chat, receive a text from a number you don't recognize asking for $25, and by 3 PM you've closed every tab and bought noise-canceling headphones just to cope. The headphones did not come with a charitable donation, which feels like a missed opportunity. The nonprofit sector's response to this? More emails. More urgency. More "LAST CHANCE TO DOUBLE YOUR GIFT." More guilt. That is not a strategy. That's a hostage negotiation. Read more...